THE

BACKGROUND

Annabella made the story of fur fashion the last 50 years with the philosophy of “Accessible luxury”. After being protagonist in Europe the time was arrived to export the philosophy in the Chinese market for a new increasing middle class that appreciate the quality and the heritage of luxury Italian brands.

THE

GOALS

To create a Chinese positioning and a toolkit in order to launch the brand in China.

WHAT

WE DID

– Chinese Name
– Chinese positioning
– Brand Book
– Website
– WeChat account
– Business presentation

THE

WEBSITE