7 CAMICIE

CHINESE
LUNCH

GET STARTED

7 CAMICIE

CHINESE
LUNCH

GET STARTED

THE
BACKGROUND

7Camicie is a fashion Italian brand specialized in
shirts. We helped them to launch the brand in
China with a playful positioning focused on young
dynamic Chinese millennial by creating 7
Characters and interactive digital tools.

THE
GOALS

Make the brand stand out by communicating
their specialization in shirts and their young
attitude.

WHAT
WE DID

- Brand storytelling.
- Brand book.
- Website.
- UX / UI.
- Development.
- WeChat.

THE
WEBSITE

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