ANNABELLA
PAVIA

CHINA
LAUNCH

GET STARTED

ANNABELLA
PAVIA

CHINA
LAUNCH

GET STARTED

THE
BACKGROUND

Annabella made the story of fur fashion the last 50 years with the philosophy of "Accessible luxury". After being protagonist in Europe the time was arrived to export the philosophy in the Chinese market for a new increasing middle class that appreciate the quality and the heritage of luxury Italian brands.

THE
GOALS

To create a Chinese positioning and a toolkit in order to launch the brand in China

WHAT
WE DID

- Chinese Name.
- Chinese positioning.
- Brand Book.
- Website.
- WeChat account.
- Business presentation.

THE
WEBSITE

ANNABELLA
LOOKBOOK

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