Baci Parugina

BUILDING PREMIUM BRAND IN CHINA

After 3 years in the Chinese market Nestlé realised that to win in an increasingly crowded market, with solid competitor it will be key to build a strong consistent brand and execute flawlessly on all channels. The George was hired as their Lead agency in China to develop and align all brand exposure and run all marketing campaigns.

THE GOALS

Brand consistency.
Increase brand awareness.
Grow self-use, gifting and wedding share of market.
Online and offline sales growth.

WHAT WE DID

Brand naming.
Visual identity.
Packaging and retail design.
Marketing activation campaigns.
Social media engagement.
Wedding market penetration.

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