BACI
PERUGINA

SAY I LOVE YOU
THE CHINESE WAY

GET STARTED

BACI
PERUGINA

SAY I LOVE YOU
THE CHINESE WAY

GET STARTED

THE
BACKGROUND

Baci Perugina, the iconic Italian chocolates, enter to China to conquer the chocolate lovers and to help all the people express their emotions to their beloved ones.

THE
GOALS

To build a communication platform in China consistent with the international brand image, leverage on the emotional and rational benefits. To establish Baci as the chocolates that helps lovers to express your emotions and driving sales both online and offline.

WHAT
WE DID

- Chinese naming.
- Brand Awareness.
- Online sale.
- Retail communication.
- Social media strategy and contents.
- Chinese video manifesto.

THE
VISUAL IDENTITY

VIDEO MANIFESTO
CHINESE ADAPTATION

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