Lawsiton is a Chinese fashion manufacturer with a dream: to become a fashion brand like the ones which they worked for in the last 20 years. So they came to us asking to build a fashion brand with a European feeling. Their were inspired by a trip to the castles of France, so we built a brand with an aristocratic allure and a contemporary touch.
To create a luxury brand. with European appeal, for contemporary Chinese customers.
- Logo design.
- Brand storytelling.
- Visual identity.
- Brand book.