MB Crusher China

THE BACKGROUND

MBCrusher has aggressive expansion plans in China and approached The George to support on their localisation of their assets.

THE GOALS

Be a truly local partner for Chinese industrial businesses, while communicating their global leadership in industrial crushing tools.

WHAT WE DID

We developed localised communication tools and supported them on bringing their website to China. We supported on the strategic approach, technical website support and audience adaptation. Moreover, we developed a communication platform based on WeChat where sales agents can communicate with prospects/clients through the wechat interface. This established huge trust within the market and differentiated MbCrusher from global competitors as a locally relevant partner.

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