MB CRUSHER
CHINA

THE CRUSHING EVOLUTION

GET STARTED

MB CRUSHER
CHINA

THE CRUSHING EVOLUTION

GET STARTED

THE
BACKGROUND

MBCrusher has aggressive expansion plans in China and approached The George to support on their localisation of their assets.

THE
GOALS

Be a truly local partner for Chinese industrial businesses, while communicating their global leadership in industrial crushing tools.

WHAT
WE DID

We developed localised communication tools and supported them on bringing their website to China. We supported on the strategic approach, technical website support and audience adaptation. Moreover, we developed a communication platform based on WeChat where sales agents can communicate with prospects/clients through the wechat interface. This established huge trust within the market and differentiated MbCrusher from global competitors as a locally relevant partner.

CHINESE
WEBSITE

WECHAT
SOLUTION

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