A.G.G. STUCCHI

IDEAS ARE
MADE OF LIGHT

GET STARTED

A.G.G. STUCCHI

IDEAS ARE
MADE OF LIGHT

GET STARTED

REBRANDING AND
COMMUNICATION

When we met A.A.G. Stucchi it was a solid Italian company producing lighting components, with good international connections, but lack in image and positioning to communicate its new international business.
We completely rethought their image starting from a new emotional positioning "Ideas are made of light" payoff and redesigning all the materials both for internal and external audience.

THE
GOALS

- Rebranding.
- Increase brand awareness.
- Gwo self-use, gifting and wedding share of market.
- Online and offline sales growth.

WHAT
WE DID

- Rebranding.
- Logo design and payoff.
- New guidelines.
- Brand video.
- Internal communication.
- Print campaign.
- Trade show.
- New products naming and launch.

LOGO
BRANDING

OFFLINE
CAMPAIGN

BELOW
THE LINE

NEW
WEBSITE

FAIR
BOOTH

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