MADE OF LIGHT
When we met A.A.G. Stucchi it was a solid Italian company producing lighting components, with good international connections, but lack in image and positioning to communicate its new international business.
We completely rethought their image starting from a new emotional positioning "Ideas are made of light" payoff and redesigning all the materials both for internal and external audience.
- Increase brand awareness.
- Gwo self-use, gifting and wedding share of market.
- Online and offline sales growth.
- Logo design and payoff.
- New guidelines.
- Brand video.
- Internal communication.
- Print campaign.
- Trade show.
- New products naming and launch.