A.A.G. Stucchi

REBRANDING AND COMMUNICATION

When we met A.A.G. Stucchi it was a solid Italian Company producing lighting components, with good international connections, but lack in image and positioning to communicate its new international business.
We completely rethink their image starting from a new emotional positioning “Ideas are made of light” pay off and redesigning all the materials both for internal and external audience.

THE GOALS

Rebranding.
Increase brand awareness.
Grow self-use, gifting and wedding share of market.
Online and offline sales growth.

WHAT WE DID

Rebranding.
Logo design and payoff.
New guidelines.
Brand video.
Internal communication.
Print campaign.
Trade show.
New products naming and launch.

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