REBRANDING AND COMMUNICATION
When we met A.A.G. Stucchi it was a solid Italian Company producing lighting components, with good international connections, but lack in image and positioning to communicate its new international business.
We completely rethink their image starting from a new emotional positioning “Ideas are made of light” pay off and redesigning all the materials both for internal and external audience.
Increase brand awareness.
Grow self-use, gifting and wedding share of market.
Online and offline sales growth.
WHAT WE DID
Logo design and payoff.
New products naming and launch.