TO CHANGE THE FUTURE
After several years working for Wall Street English around the world we realized that learning English is an hard work, especially for Chinese people. So we decided to stop talking about results and start motivating people with a completely different tone of voice. Much more similar to the one used by the gym and sport equipment. We called "Power Campaign". To enforce the communication we changed the brand tagline into "The power to change futures".
- Increase brand awareness.
- Motivating sales and creating new sales tools.
- Increase the presence and relevance on social media.
- Outdoor campaign.
- Brand repositioning.
- WeChat campaign.
- Internal communication.
MAKE IT BIG
Wall Street English renewed its learning platform by creating an original serie Hollywood style:
“Make it Big”. We chose to use a Chinese celebrity to endorse the serie and the four main characters. The celebrity selected was Jane Zhang, a Chinese pop star worldwide famous. To launch the new platform we engaged a famous Chinese song writer to write a song around the theme Make it Big.
The song became an hit and Wall Street English became popular among our core target: young boys and girls 15-25 yo.
- Create massive exposure and following group on WeChat.
- Express WSE values in a fun and engaging way.
- Translate celebrity success to personal ambition.
- Music Video.
- Online & Offline.