Wall Street English

THE BACKGROUND

Wall Street English renewed its learning platform by creating an original serie Hollywood style: "Make it Big". We chose to use a Chinese celebrity to endorse the serie and the four main characters.
The celebrity selected was Jane Zhang, a Chinese pop star worldwide famous. To launch the new platform we engaged a famous Chinese song writer to write a song around the theme Make it BIg. The song became an hit and Wall Street English became popular among our core target: young boys and girls 15-25 yo.

THE GOALS

Create massive exposure and following group on WeChat.
Express WSE values in a fun and engaging way.
Translate celebrity success to personal ambition.

WHAT WE DID

Song.
Music Video.
Events.
WeChat.
Online & Offline.

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