THE

BACKGROUND

Ben Wu is one of the top 10 designers in China. He came to us with the need to create coherence in his brands and activities: Design Studio, Showroom, Forniture Brands, Café, Restaurants.

It had a fragmented brand image and needed to strengthen and capitalize on its image.

THE

GOALS

Create a clear and effective brand architecture in order to establish the right hierarchy between the different brands.

Creating a strong and coherent brand image capable of conveying the essence of the brand as a result of the encounter between the ancient Chinese soul and the modern Western spirit.

WHAT

WE DID

– Brand architecture
– Brand vision
– Logo Design
– Story Concept