THE

BACKGROUND

After several years working for Wall Street English around the world we realized that learning English is an hard work, especially for Chinese people.
So we decided to stop talking about results and start motivating people with a completely different tone of voice. Much more similar to the one used by the gym and sport equipment.
We called “Power Campaign”. To enforce the communication we changed the brand tagline into “The power to change futures”.

THE

GOALS

– Increase brand awareness.
– Motivating sales and creating new sales tools.
– Increase the presence and relevance on social media.

WHAT

WE DID

– Outdoor campaign.
– Brand repositioning.
– WeChat campaign.
– Internal communication.

BRAND

CAMPAIGN

BROCHURE

B2C

CAMPAIGN

CAMPAIGN

MAKE IT BIG

BRAND

VIDEO