Lawsiton is a Chinese fashion manufacturer with a dream: to become a fashion brand like the ones which they worked for in the last 20 years. So they came to us asking to build a fashion brand with a European feeling. Their were inspired by a trip to the castles of France, so we built a brand with an aristocratic allure and a contemporary touch.
To create a luxury fashion brand, with European appeal, for contemporary Chinese customers.
– Logo design
– Brand storytelling
– Visual identity
– Brand book