We are not a language school

Client: Bertlitz
Campaign: Kids & teens

‍
Background:

Berlitz is a language school with more than 140 years of history. They needed to promote their Kids & teens course range.

Goals:

Creating fresh communications able to speak to both parents and young students.

The Idea:

Tell me you are a language school by telling me that you are not a language school.

What we did:

– Outdoor campaign
– Online campaign
– Social media
– Center materials: posters, roll-ups, brochures