Berlitz is global language training provider rich in history. Its brand was recently refreshed by the global organization when it comes to us. Everything was well seated up, very reasonable and rational, but was missing an emotional bonding between the brand essence and the meaning for the customer.
Enrich the new guidelines with a communication format to be used in a huge variety of situations.
Create an emotional bonding between the brand and the customers.
Increase the brand awareness of Berlitz and the memorability of the name.
– Communication format “Be Berlitz”
– Creation of consistent materiales and communications