We make it fun
Campaign: Growing Fun
Background: Bestway produce above ground swimming pools, inflatable spas and a lot of other amazing items to enjoy your free time with family and friends.
Goal: communicating the fun you can have with Bestway’s outdoor summer products.
The idea: you don’t have to spend a large amount of money to have big fun. We created a hip-hop song in which, instead of praising money, the virtues of low-cost entertainment are praised. The video advertisement emphasizes the concept by showing young people singing and dancing like adults. With Bestway the fun grows with you.