we Make it big in China
Client: WallStreet English
Project: Make it Big
Background: WallStreet English is a school of English with a worldwide presence. We helped them to launch and consolidate their image in China (yes, The George lived in Shanghai for a while).
Wall Street English renewed its learning platform by creating an original series Hollywood style: “Make it Big”. We chose to use a Chinese celebrity to endorse the series and the four main characters. The celebrity selected was Jane Zhang, a Chinese pop star worldwide famous. To launch the new platform we engaged a famous Chinese song writer to write a song around the theme Make it Big. The song became a hit and Wall Street English became popular among our core target: young boys and girls 15-25 yo.
Goals: Create massive exposure and following group on WeChat. Express WSE values in a fun and engaging way. Translate celebrity success to personal ambition
The Idea: to use a famous WallStreet English student, Chinese pop star Jane Zhang, to create a song and a music video to engage users, media and press.
What we did: song lyrics, music video, launch event, social engagement, collaterals
June 30, 2022