we are not a language school

Client: Bertlitz
Campaign: Kids & teens
Background: Berlitz is a language school with more than 140 years of history. They needed to promote their Kids & Teens course range.
Goals: Creating a fresh communication able to speak to both parents and young students.
The Idea: Tell me you are a language school by telling me that you are not a language school.

What we did:
– Outdoor campaign
– Online campaign
– Social media
– Centre materials (posters, roll-ups, brochures)