We are not a language school
Campaign: Kids & teens
Background: Berlitz is a language school with more than 140 years of history. They needed to promote their Kids & teens course range.
Goals: Creating fresh communications able to speak to both parents and young students.
The Idea: Tell me you are a language school by telling me that you are not a language school.
What we did:
– Outdoor campaign
– Online campaign
– Social media
– Center materials: posters, roll-ups, brochures