we say I love you the Italian way
Project: Baci goes to China
Background: Baci Perugina, the iconic Italian chocolates, enter to China to conquer the chocolate lovers and to help all the people express their emotions to their beloved ones.
Goals: to build a communication platform in China consistent with the international brand image, leverage on the emotional and rational benefits. To establish Baci as the chocolates that helps lovers to express your emotions and driving sales both online and offline directly from the social media.
What we did: Chinese naming. Brand Awareness. Online sales. Retail communication. Social media strategy and contents. Chinese video manifesto
July 5, 2015