we hired Mikhail Gorbachev

Client: Ceva Logistics
Project: The Courage of Ideas

Ceva Logistics was facing a great challenge and needed to communicate to its network of partners and customers that it was time to believe in ideas. To be brave. We created the concept The courage of Ideas” and we hired someone who literally changed the world, based on a courageous idea. The former, and last, USSR leader Mikhail Gorbachev.

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